Exciting journey for 20 years
Since its opening, SC Alfa has been an exciting journey for 20 years. The shopping centre was opened in June 2001 in the premises of the Riga Semiconductor Factory Alfa, where the first reconstruction works according to the design of architect Jānis Norde were performed by the construction company Re&Re. With constant expansion, the total area of the centre reached 90,000 m2 in three years. More than 160 stores and cafes were already available to visitors at that time. In 2008, they were joined by the Cinamon cinema which hosts 1360 spectators in 8 halls, offering popular Hollywood films, feature films, local films, as well as alternative programs – live operas and ballets.
The next large-scale expansion works continued from 2017 to 2019, and on September 5, 2019, the new premises were solemnly opened which allowed Alfa regain the title of the largest shopping centre in Latvia. As part of the expansion project, SC amenities have also been improved by installing a spacious and well-equipped family room, expanding the number of parking spaces to 1750 and planting 177 trees. Along with the expansion, Alfa also acquired a new brand identity which was created in cooperation with the experienced design agency Air Design from Great Britain.
Along with these events, over the years, Alfa has given its visitors a number of various surprises: a natural ice rink, the longest artificial ice rink in Latvia, the possibility to vote for the Latvian Music Record of the Year Award Golden Microphone favourite song, ice sculpture show, inflatable amusement park of an unprecedented scale, the largest bicycle parking lot in Latvia, setting of the world record of telephone conversations, the possibility to vote for the best song of the pop music competition Supernova 2019 using the mobile app Overly created in Latvia, open-air cinema screenings and concerts on the roof of the shopping centre, kendama tournament, DJ master classes, etc.
Today, Alfa is the largest shopping centre in Latvia which provides a unique and exciting experience in the Riga shopping environment, offering the widest range of products and services for all everyday needs in one place, as well as entertainment possibilities for the whole family. In January 2020, Alfa became the centre of events for the Rimi Riga Marathon season, offering sports enthusiasts both popular running school and traditional marathon Sunday trainings. The marathon will finally be able to take place this year. Alfa has also been a marathon for 20 years but at the same time – only warming up for the next 20. Alfa is always open to everything your heart desires. Always more.